Planting seeds everywhere is vital as a small business owner, especially when you are starting out.
No one knows who you are, so you need to spread yourself out as far as you can to get the attention of others. This is especially true if you have decided to pursue a creative endeavor for a career choice.
Doing this successfully requires a bit of fearlessness. You really have to put yourself out there to everyone.
Most people will either be indifferent. Some will even reject you.
However, you must keep planting seeds everywhere for something to grow.
Think about a farmer.
When they plant for a new crop, they don’t just plant a few seeds with the expectation that all of them will be fruitful. They plant thousands of seeds, knowing that some of them are not going to produce anything.
However, by planting seeds everywhere, they are guaranteed to have a percentage of them fully mature.
Most people who start a small business should approach this same philosophy in the beginning.
Get yourself out there.
Tell everyone what you do, and those people will tell others.
Eventually someone will come back to you and find your service useful. Then you work with them, they love what you do you, and they tell the world. Eventually others will follow, and you suddenly have a business that has regular customers.
Just like the farmer.
Once they understand what they are good at growing, they can focus on that.
They still have to plant thousands of seeds, but once they understand what works and what doesn’t, they start yielding more crops.
Once you as a small business owner understand who frequents your business, you can start focusing your efforts in that area.
Then, the seeds you plant will have a higher likelihood of maturing, which means more customers, and hopefully, success for your business.
